Legal

Privacy Policy.

How AR Elite Academy protects the privacy of players, parents, guardians, staff, partners and website visitors.

AR Elite Academy is committed to protecting the privacy and personal information of players, parents, guardians, staff, volunteers, coaches, partners and website visitors. This Privacy Policy explains what information we collect, why we collect it, how we use it, who we may share it with, how long we keep it, and the rights individuals have in relation to their personal data.

1. Who We Are

AR Elite Academy is an independent football development academy providing coaching, trials, Talent ID opportunities, academy fixtures, events, media content and player development experiences.

Contact email: admin@areliteacademy.com

Formal company details and registered address — to be confirmed.

2. Information We May Collect

We may collect and process information including:

Player name
Player date of birth or age group
Parent or guardian name
Parent or guardian contact details
Email address
Phone number
Emergency contact details where needed
Football experience and current club/team
Preferred playing position
Trial, Talent ID or event enquiry details
Medical, allergy or welfare information where required for safe participation
Photographs and video footage from training, matches, events and academy activities
Website enquiry messages
Social media interactions
Payment or booking information if payments are introduced
Technical website data such as device, browser, IP address and cookie information

Children's data is handled carefully and only used where necessary for academy operations, safety, communication, development and safeguarding.

3. How We Collect Information

We may collect information when someone:

Completes a trial enquiry form
Contacts AR Elite by email, website form or social media
Registers for coaching, events, Talent ID or academy activity
Attends training, fixtures, trials, tournaments or academy events
Appears in photographs or video captured during AR Elite activities
Uses the website
Communicates with coaches, staff or academy representatives

4. Why We Use Personal Information

We use personal information to:

Respond to enquiries
Manage trial requests
Organise coaching, fixtures, events and Talent ID opportunities
Communicate with parents, guardians and players
Support player development
Maintain emergency contact and welfare information
Help keep players safe
Manage safeguarding responsibilities
Promote AR Elite through approved photography, video and media content
Improve the website and user experience
Manage administration and academy operations
Comply with legal, regulatory, insurance, safeguarding and welfare obligations

5. Lawful Basis For Processing

Depending on the situation, AR Elite Academy may rely on one or more lawful bases for processing personal data, including:

Consent, for example where permission is requested for media use or certain communications
Contract or steps before entering into a service, for example responding to trial or coaching enquiries
Legal obligation, for example where safeguarding, welfare, insurance or record-keeping duties apply
Legitimate interests, for example managing academy operations, responding to enquiries, improving services and promoting academy activity in a fair and proportionate way
Vital interests, where information may be needed in an emergency to protect a player's health or safety

6. Children's Personal Data

Because AR Elite works with young players, we take extra care when handling children's personal information. We only collect information that is relevant and necessary for football development, academy administration, communication, welfare, safeguarding and safety.

Where appropriate, we will seek consent from a parent or guardian before using a child's image, video or personal information for promotional purposes.

7. Photography, Video and Social Media

AR Elite may capture photographs and video at training sessions, fixtures, events, trials, tournaments and academy activities. This content may be used to celebrate player development, showcase academy activity, promote opportunities and share the AR Elite journey across the website and official social media platforms.

Official social media platforms:

Where required, AR Elite will seek appropriate consent for the use of player images and video. Parents or guardians can contact admin@areliteacademy.com with any concerns or requests about media use.

8. Who We May Share Information With

We may share information only where necessary and appropriate, including with:

Coaches and academy staff
Event organisers
Fixture or tournament organisers
Medical or emergency services where required
Safeguarding authorities where there is a welfare concern
Professional clubs or scouts where relevant to player opportunities and where appropriate
Service providers supporting the website, forms, communications, media or administration
Legal, insurance or regulatory bodies where required

We do not sell personal information.

9. How Long We Keep Information

We keep personal information only for as long as necessary for the purpose it was collected. Retention periods may depend on the type of information, the player's involvement with AR Elite, safeguarding requirements, legal obligations, insurance needs and administrative purposes.

Where information is no longer required, it will be deleted, anonymised or securely archived.

10. How We Protect Information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure or alteration. Access to personal information is limited to those who need it for academy, safeguarding, communication or administrative purposes.

11. Cookies and Website Data

The AR Elite website may use cookies or similar technologies to improve the website experience, understand how visitors use the site and support website functionality. If analytics, tracking tools or embedded social media content are added, cookie information will be updated accordingly.

Cookie settings and full cookie controls will be updated as website features are expanded.

12. Individual Rights

Individuals may have rights in relation to their personal data, including the right to:

Request access to personal data
Request correction of inaccurate information
Request deletion of personal data in certain circumstances
Object to certain processing
Request restriction of processing
Withdraw consent where consent is the lawful basis
Raise a concern about how information is used

Requests can be sent to: admin@areliteacademy.com

13. Complaints

If someone has concerns about how AR Elite handles personal information, they should contact us first at admin@areliteacademy.com so we can try to resolve the issue.

Individuals also have the right to raise concerns with the UK Information Commissioner's Office if they are unhappy with how their personal data has been handled.

14. Updates To This Policy

This Privacy Policy may be updated from time to time to reflect changes in our services, website, legal requirements or academy operations. The latest version will always be available on this page.

Last updated: June 2026